Health Behaviours Change and Health Equity

Social Media

Social networking sites can be used to promote a message that may influence health service uptake, health behaviour change (such as smoking, physical activity, or diet),and, depending on the nature of the intervention, health outcomes such asweight loss, depression, or quality of life.

The objective of this research is to assess the effects of interactive social media interventions aiming to change adult health behaviours, physical and psychological health outcomes, and any reported adverse effects. Additionally, it aims to assess how interactive social media interventions affect health equity across population subgroups.

This research has the potential to inform the development of public health interventions sustained through social media to improve health outcomes while promoting health equity.

Vivian Welch

Social networking sites can be used to promote a message that may influence health service uptake, health behaviour change (such as smoking, physical activity, or diet),and, depending on the nature of the intervention, health outcomes such asweight loss, depression, or quality of life.

The objective of this research is to assess the effects of interactive social media interventions aiming to change adult health behaviours, physical and psychological health outcomes, and any reported adverse effects. Additionally, it aims to assess how interactive social media interventions affect health equity across population subgroups.

This research has the potential to inform the development of public health interventions sustained through social media to improve health outcomes while promoting health equity.